Increase Traffic Over 300% in 30 Days for Free
Approximately 30 days ago, I decided to rededicate myself to this blog. My goals were quite simple.
- Find a range of topics I like to research and write about regularly.
- Experiment with writing styles and find one that fits.
- Start networking with others and start establishing my reputation.
- Increase the amount of targeted visitors who are likely to become regular visitors.
- Do all of the above without spending a single penny.
While these goals are rather generic, they were enough to get started. After all, until the end of October, this site was a playground that was only visited by me, friends, family, and a select few associates. I’m happy to say that all of the above goals have been achieved.
The following basic methodology is how I achieved my goals. Specifically, how I increased targeted traffic by 300% without spending a single penny. While the steps I took are most useful for those who are interested in blogging and
Methodology
Get in the Mix
- Seek Out Hot Spots – Find the most popular and respected sites relating to your industry and subscribe to their feed.
- Be a Part of the Buzz – Instead of just following the buzz around the Internet, actively participated in the conversations surrounding the buzz.
- Learn from the Leaders – When you identify who the leaders are, observe them carefully. Note how their sites are setup, how their content is written, how they interact with visitors, where they go and how they interact on other sites. Think of the saying, “If you want what we have, do what we did.”
Build Relationships, Not Just Backlinks
- One Good Turn Deserves Another – When a person visits your site, visit theirs. If they leave a comment on your site, try to leave a insightful or interesting comment on theirs. If they Stumble your site, try to find a worthy post on their site to Stumble. If they join your community, join their community if it is of legitimate interest. So on and so forth.
- Be a Conversationalist – In the social web, the software has to be transparent and your focus should be on conversations and building relationships. Ask questions? Gain clarification if needed. Crack jokes. Have Fun. Get to know people and follow up with them.
- Good Manners Still Matter – Please and thank you will still take you a very long ways.
Write Well and Write Often
- Know Your Topic – Readers are educated and will know when you’re BS’ing your way through a topic. Research a topic before you write about it. Make sure you have your facts straight.
- Write for Others – Write posts that serve someone other than yourself. Write posts that are insightful, educational, controversial or humorous. Just be sure to write in such a way that you are adding value to the web, not just taking up bandwidth.
- Let Yourself Shine Through – The social web is more personal. As such, there are more personalities. Let your own personality shine through. Don’t be afraid to be real. If you are plastic, it will be spotted a mile away and people will avoid you.
Be Memorable
- Insightful Comments Capture an Audience – Leaving comments on other people’s sites that add value to the conversation makes other people interested in you and they will click the link to your site to see what else you have to say. You don’t always have to drop a link in the text of your comment to get people to visit. Usually, a well thought out comment is just as effective.
- Friendliness Wins Friends – Seriously, mean people suck. Regardless of the topic at hand, try to be friendly and respectful even if you disagree with someone else. Differences of opinion are just that, differences. By being friendly towards others, you will gain a reputation of being approachable and people will be more likely to participate on your site.
- Don’t be Afraid to Make Mistakes – Try to think through what you are going to say before you say it, but if you make a mistake (or even 1000 mistakes), don’t give up! Learn from your mistakes and keep moving on.
Be a Social Butterfly
- Join Reputable Social Networks – Services such as MyBlogLog, Technorati, StumbleUpon, Sphinn, Digg, and many more are excellent sources of highly targeted traffic. Join these services and be and active, contributing member to them.
- Seek Out Popular Communities in Your Market – In many of the social networking services, there are sub-communities broken down by niche. Join these communities and actively build relationships with other members. Visit their sites and participate in discussions with them.
- Be a Fan of Others – Don’t wait for people to approach you. Seek out people you can learn from and become their fan/community member. Actively engage them. Don’t worry, they won’t bite.
Putting Things in Perspective
Now, about this time, some readers may be wondering, “I thought you were going to write about how to increase your traffic”. I did. I wrote about how to attract visitors by being a contributing member of the social web. For bloggers and webmasters who want to attract targeted traffic that will return time and time again, the methodology I’ve outlined above is extremely effective.
Yes, there are ways that you can increase your traffic 300% for free and you don’t have to do as much work. However, most such methods only offer an increase in raw traffic that is not targeted and is not likely to become return visitors. Such sources of traffic are fleeting and will not help you to establish your brand/image.
If you are truly interested in developing your blog/site, and you are on a tight budget, the cost you will have to pay is an investment in time. If someone tells you that you can increase your traffic without either investing time or money, they are trying to feed you snake oil. Run, run far far away. Then, go find someone who has a following of thousands and learn from them.
Proof
All of what I’ve said is fine as far as it goes, but it’s just my opinion unless I can prove it. Here is the proof.

When I look at that screenshot, I have to laugh at myself a bit. Yes, traffic certainly did increase by over 300% in less than 30 days, but if traffic stayed that low, I would have to find a new line of work.
Even with a 300% increase in traffic, the figures are pretty low. Nevertheless, it illustrates what can be done on a $0 budget and just a little investment of time.
What is more important is the fact that a significant portion of the traffic that has come to this site has turned into return traffic. The following is a screenshot of some of the unique IPs that have visited this site in the last 30 days, excluding my own IP and the IPs of search engines. (The IPs have been truncated to protect the identities of the innocent.)

As I’ve shown here, with an investment in time, strategically becoming more social in your market, adding value to the Internet, writing consistently and writing well, and by letting your self shine through, you can increase your targeted traffic in excess of 300% in as little as 30 days. More importantly, you can increase your visitor retention, thus building your traffic exponentially over time.
If you came here looking for the “secret” to getting more traffic to your site, then I will sum it up for you in one sentence…
The secret to increasing your traffic and building a dedicated following is to add value to the internet through your content and comments, network with others, and actively engage your visitors.
You have read my two cents. Now have your say!
What techniques have you used to build targeted, returning traffic?
Is Social Networking an integral component in your marketing strategy?