Yet again, my feed reader was a buzz over Google’s latest attempt to assert it’s authority over the Web. Yet again, Google slapped some big names with a PR hit that dropped several notable websites down a couple pegs in PR. And the Internet as a whole collectively says… “Um.. Yeah, so what?!”
Don’t believe me? Here, try this experiment. Go find a friend or a relative who is NOT Internet Savvy, who is not in an Internet related field and go have them do a search for whatever subject suite’s their fancy. Then, once they have performed their search, ask them what they consider the most important factor in deciding which source of information to read.
- Is it the site’s PageRank?
- Is it the site’s Alexa Rank?
- Is it how many backlinks the site has?
- Is it how many times the site shows up in the world of social media?
Chances are, if you asked any one of those questions to the end user, they would most likely give you a very befuddled look, like, “What planet are you from?”.
As a whole, the responses I get from people when I ask about their choices of reading sources, I usually get one of the following answers.
- It looked interesting.
- It was one of the first links in the search results.
- It was the information I was looking for from a trusted source.
- It was a well written site that had complete information with properly cited sources.
Now, as a fellow Internet Professional, I have to care about factors such as PR, Alexa Rank, SERPs, Social Media, etc, etc, etc. However, I often wonder if we are assigning entirely too much importance on the wrong kind of rankings.
Is it more important to have quality information, quality (buying/clicking) traffic and high positions in the search rankings or to have a high PR and Alexa rank?
The average end-user is oblivious to rankings other than what shows up first when they search for something. Ultimately, as web designers and SEOs, that is a high priority when marketing. Dominate the search results for your market and it will drive quality traffic to your site.
Now, about this crap of Google slapping sites with a PR penalty for selling ads without the rel=”nofollow” attribute… PR is a broken, ineffective, easily manipulated metric that quite honestly, does not truly represent the quality or popularity of the information being presented on a site.
I once built a site that got a PR 5 within 6 months of launch that was a carbon copy of hundreds of other sites. That site got over 250,000 page views per month. Was it a quality site? No, but it did have a bunch of backlinks.
However, I’ve seen and built other sites that, after a year, or even 2 years couldn’t reach a PR5, yet had higher quality content and nearly as much, if not more traffic, and overall, were much more beneficial to the Internet as a whole.
In my humble, but honest opinion, Google is grasping at straws to try to salvage its broken PR algorithm. In the process, it is alienating some of its strongest advocates, bloggers.
You’ve read my 2 cents. Now it’s your turn!
What are your thoughts on Google’s latest PR slap?
Do you think PR is a dying algorithm?